MYRTLE BEACH, S.C., September 15, 2025 — The Southern Bank, a trusted South Carolina- and Georgia-based community bank for more than 80 years, is proud to announce the opening of its newest branch in Myrtle Beach, located at 1312 Professional Drive and Grissom Parkway. The branch officially opens today, expanding access to relationship-based banking designed to help local businesses, families and individuals thrive.
Diane Platt, a lifelong Myrtle Beach resident, will lead the branch as vice president. A seasoned banking professional and well-known native of the Grand Strand, Platt brings deep community connections and trusted relationships to her new role. With a passion for supporting local businesses, she will lead the team in delivering personalized services tailored to the community’s needs. In her role, Platt will oversee branch operations, strengthen client relationships, and play a key part in advancing the bank’s overall financial objectives.
“Opening a branch in Myrtle Beach is more than just an expansion for us, it’s a chance to invest in a community we truly believe in,” said M.J. “J.” Huggins III, CEO of The Southern Bank. “At The Southern Bank, we know that strong communities are built by strong local businesses, hardworking families, and the connections we all share. We’re thrilled to bring our proven relationship-driven style of banking to the Grand Strand. With Diane at the helm, we’re confident that this branch will quickly become a trusted financial partner and a true neighbor to all who walk through its doors.”
The new Myrtle Beach branch will offer a full suite of personal banking services, including checking, savings, money market accounts, CDs, credit cards, mortgages and digital banking, all supported by robust digital financial tools and community-oriented support.
In addition to providing full-service banking, the branch will offer specialized support for small business owners, including access to lending solutions, cash management services and financial education resources. By combining hometown service with modern banking tools, The Southern Bank aims to be a trusted partner in helping the Myrtle Beach community grow and thrive.
“My career is rooted in community banking,” said Platt. “Throughout the years, I’ve focused on building strong, personal relationships with clients who value trust and individual attention. I’m excited to bring that commitment to The Southern Bank and to continue helping people and businesses reach their financial goals with a bank that shares my values. As a Myrtle Beach native, I care deeply about this community and am proud to support its people and growth.”
To learn more, stop by the branch at 1312 Professional Drive, call 843-492-2205 or visit thesouthern.bank.
About The Southern Bank
The Southern Bank is changing the way community banking is done — offering personal service, smart solutions, and the kind of high-touch care you won’t find just anywhere. With over $350 million in total assets, the bank serves both personal and business customers online and through its local branches in Greenville, Spartanburg, Aiken, and Myrtle Beach, S.C., and Gibson, Hephzibah, Sardis, and Waynesboro, Ga. The Southern Bank is a wholly owned subsidiary of Southern Financial Corporation (SFCO). To learn more about the bank’s commitment to Southern hospitality, visit thesouthern.bank.